Terms of service

Lettings Ninja is a trading name of Metacraft Marketing Ltd (Company Number 06208286), registered in England and Wales (“the Company”, “we”, “us”, “our”).

These Terms of Business form part of the Services Agreement signed between you and the Company. Where the signed Services Agreement and these Terms conflict, the signed Services Agreement takes precedence.

Last updated: 1st June 2026

1. Definitions
•     “Client”, “you”, “your” means the business that has entered into a Services Agreement with the Company.

•     “Services” means the Lettings Ninja landlord acquisition system, including CRM setup, lead generation campaigns, marketing automations, follow-up sequences, lead magnets, video assets and related digital deliverables.

•     “Territory” means the area, defined by postcode areas in your Services Agreement, in respect of which you hold a licence.

•     “Company IP” means all systems, workflows, templates, scripts, adverts, automations, checklists, scorecards, processes, software configurations and materials provided by the Company.

2. Services
2.1 We provide the Services under the package selected in your Services Agreement.

2.2 We may improve, update or substitute elements of the Services from time to time, provided the overall standard of the Services is not materially reduced.

3. Territory and Exclusivity
3.1 Each client licenses one Territory. The Territory is set out in the client’s signed Services Agreement.

3.2 Exclusivity under these Terms means naming rights. The client holds the exclusive right to be named as the agency in Lettings Ninja advertising for their Territory, and to have their Territory and its named areas called out in advertising creative. We will not grant the same naming right to another client for the same Territory while the Agreement is in force.

3.3 Advertising platforms control ad delivery, and geographic overlap between neighbouring areas is a normal part of how they work. Exclusivity is the right to be named in advertising for the Territory, and that right is fully protected. It is not a guarantee that no advertising from a neighbouring area will ever appear within the Territory.

3.4 Clients may not market the Lettings Ninja system, or hold themselves out as a Lettings Ninja licensee, outside their Territory without our written agreement.

4. Fees and Payment
4.1 Fees are set out in your Services Agreement and in our current price list.

4.2 The setup fee is payable on signature and monthly fees are billed in advance on your recurring billing day.

4.3 All fees are exclusive of VAT. The Company is not currently VAT registered. If the Company becomes VAT registered, VAT will be added to all fees from the date of registration at the prevailing rate, and clients will be notified in advance.

4.4 If a payment fails or is late, we may suspend the Services, including pausing active campaigns and CRM access, until the account is brought up to date. Suspension does not pause or reduce your ongoing fee liability.

4.5 We may update our price list from time to time. Changes to standard recurring fees during your minimum term will not take effect until your next renewal unless you agree otherwise.

4.6 Work requested beyond any allocation included in your package is charged at the rates set out in the current price list.

5. Results
5.1 The Lettings Ninja system generates enquiries. Converting those enquiries into instructed landlords depends on how quickly and how well you follow them up, alongside your advertising budget and local market conditions. For that reason, we do not guarantee any specific number of leads, appointments, instructions or landlords, or any particular level of revenue.

6. Client Obligations
6.1 To get the benefit of the Services, you agree to:

•     respond promptly to leads generated through the system;

•     keep the lead qualification and follow-up automations active and properly configured;

•     maintain an advertising budget adequate for your Territory, as recommended by us from time to time;

•     provide accurate information and materials we reasonably need to deliver the Services;

•     hold and maintain all licences, registrations and consents required to operate as a letting agent in your area; and

•     comply with all advertising platform rules and applicable law in your marketing.

6.2 We are not responsible for underperformance caused by a failure to meet these obligations.

7. Advertising and Third-Party Costs
7.1 The Services rely on third-party platforms, which may include GoHighLevel, Meta and WhatsApp Business.

7.2 Advertising spend, messaging and telephony costs are paid by you directly to the relevant platform and are not included in your fees unless expressly stated.

7.3 We are not responsible for the availability, performance, pricing or policy changes of third-party platforms.

8. Intellectual Property
8.1 All Company IP remains our exclusive property. You receive a limited, non-transferable licence to use it for internal business purposes only, and only for the duration of your Agreement. Full terms are set out in your Services Agreement.

9. Confidentiality
9.1 Both parties agree to keep confidential all non-public business, technical or strategic information shared during the engagement, except where disclosure is required by law.

10. Data Protection
10.1 Each party will comply with the UK GDPR and the Data Protection Act 2018 in respect of personal data processed under the Agreement.

10.2 Where we process personal data on your behalf, including lead contact details held within the CRM, we do so on your instructions as your data processor. You are the data controller in respect of your leads and clients.

10.3 Both parties will maintain appropriate technical and organisational measures to protect personal data.

11. Leads and Data on Exit
11.1 Lead and contact data generated within your CRM account during the term belongs to you as data controller.

11.2 On termination, you may request an export of your lead and contact data, which we will provide in a standard format within a reasonable period, subject to all outstanding fees being paid.

11.3 After termination and any agreed export, we may remove your access to Company IP and system assets.

12. Non-Solicitation
12.1 During the term and for six months afterwards, you agree not to directly engage, solicit or contract our staff, contractors or named suppliers introduced to you through the Services, without our written consent.

13. Limitation of Liability
13.1 To the extent permitted by law, we are not liable for any indirect, incidental, consequential or punitive losses, or for loss of profit, revenue, goodwill or anticipated savings.

13.2 Our total liability for any claim will not exceed the total fees paid in the 30 days before the claim arose.

13.3 Nothing in these Terms limits liability that cannot be limited by law.

14. Indemnity
14.1 You agree to indemnify us against any claims, losses or costs arising from your breach of these Terms, from marketing or advertising content you have supplied or approved, or from a failure to hold required licences or comply with applicable law.

15. Force Majeure
15.1 Neither party is liable for delays or failures caused by events beyond its reasonable control, including platform outages, supplier failures or changes in law.

16. Variation
16.1 We may update these Terms from time to time. The version published on our website applies to your ongoing use of the Services.

17. Governing Law
17.1 These Terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

18. Contact
Metacraft Marketing Ltd t/a Lettings Ninja: 10 Lockleaze Road, Bristol, BS79RR
[email protected]