Pricing

Licence fees are set by territory, based on the size of the HMO market in that area. Fees start from £450/month.

Every licence includes the complete system. The fee reflects the value of the territory you're taking off the market, not the size of the system you receive.

What’s included

• HMO Landlord Lead Generation – Meta ads, AI avatar video and lead magnets
• HMO Landlord Conversion System – productised landing page and telesales script
• HMO Performance Review Platform – charge landlords £199 per review, with a £35 admin fee per paid review covering processing, finance and system use
• Landlord CRM & Pipeline Management – setup, automation and monthly dashboard
• Email & SMS Nurture Programme

Setup
One-off setup fee: £395.

Optional add-ons
•     WhatsApp integration and lead triaging – £29/month

•     Additional regions – from £50/month, depending on market size

Advertising spend
Ad spend is paid directly to Meta and is not included in the licence fee. Recommended budgets start at around £5 per day, depending on your territory.

Ad hoc work
Additional done-for-you marketing work is charged at £95/hour, billed in 30-minute increments.

One agency per territory
There are 61 territories across England and 3 in Wales. Each one is licensed to a single agency, which holds the exclusive right to be named in advertising for that area. Once a territory is taken, it is off the market for as long as that agency holds it.

To check whether your territory is available, book a call.

All fees are exclusive of VAT. Full terms are set out in our Terms of Business.