Your Secret Weapon in HMO Landlord Acquisition

Ambitious HMO letting agency owner? Lettings Ninja offers a proven marketing and sales system for steady and predictable business growth.

7 HMO Agent Secrets

Designed for HMO Letting Agents

Everything we do at Lettings Ninja is designed to help the owners of HMO letting agencies grow their businesses profitably.

All clients begin with our “Get Ready to Scale” 8 module programme, delivered on zoom over 8-12 weeks, depending on your other commitments.

Clients then have the option of using our done-for-you marketing system where you put your own brand and personal spin on our marketing materials which we promote on paid channels. We also help automate the sales and marketing follow up process to keep the leads warm, maximise return on investment and save sales time.

There’s also the option of one-to-one growth and accountability coaching for agency owners looking for more freedom and income from their existing businesses.

Stethoscope and cubes with letters HMO Health Maintenance Organization insurance.

Products & Services

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Get Ready to Scale

One-to-one business coaching from serial entrepreneur and co-founder of Bristol's No 1 HMO Letting Agent, Ashley Rigg.

White Label Lead Magnets

Proven lead magnets tailored to your location and brand to attract landlords, build trust and collect data.

Social Media Marketing

Done-for-you paid social media advertising solution proven in the HMO Landlord space.

Landlord Follow Up Workflows

Landlord sales & marketing follow up system with built in AI to save your sales team time and give management transparency over sales activity & follow up.

AI Text & Whatsapp Marketing

Outbound promotions and follow ups via text and Whatsapp to nuture landlord leads with AI meeting booking bots to save valuable sales time.

Landlord Pipeline Management

Keep track of your sales pipeline, sales tasks with all communications from landlords in one place whether they come from email, text, whatsapp, social media or web chat.

Smart Email Promotions

Send proven email promotions to HMO landlords as well as email newsletters and then get a list of opens and clicks for your sales team to follow up.

HMO Agency Growth Coaching

One-to-one business growth coaching for HMO agency owners on all business disciplines including room sales, team management and structure, management accounts and improving operational systems.

HMO Agency Events & Networking

COMING SOON: Networking and social events to share experience and best practice with like minded HMO agency owners across the UK.

About Ashley

Lettings Ninja is the brainchild of Ashley Rigg, serial entrepreneur and co-founder of BPP, Bristol's market leading letting agency for room lets.

Ashley helps HMO letting agents around the country develop their own HMO Landlord Acquisition Systems based on tried and tested techniques in other areas of the UK.

Ashley is also the largest investor in PropTech superstars Made Snappy 360 and Gluedog.ai. He helped lead Made Snappy's pivot to achieve market fit in the UK estate agency market as well as helping to build out the sales and marketing channels to achieve consistent cash-flow positive growth.

Ashley has over 25 years leadership and marketing experience in different industries and markets and is a qualified business coach.

Client Success Stories

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Most letting agencies struggle to generate landlord leads but Ashley has actually created the opposite problem for us. We have so many leads, we often have to turn off our marketing so the team can focus on operations. There can be a thing as too much business.

Nick Josling - Co-founder - BPP

Ashley helped us deliver exactly what he promised – a lead generation system for landlord acquisition. He’s a strategic marketer who thinks through all elements of the sales and marketing process and most importantly provides easy to follow advice that delivers results for clients.

Bharvin Thakler - Director - Venture Residential (3 branch chain in Bedforshire)

Before working with Ashley, our new landlords came mainly from word of mouth and referrals but we weren't getting enough of them. We now have a complete HMO landlord acquisition system to grow Urban to where we want it to be.

Lee Dumbarton - Founder - UrbanShare (SW London)

Most letting agencies struggle to generate landlord leads but Ashley has actually created the opposite problem for us. We have so many leads, we often have to turn off our marketing so the team can focus on operations. There can be a thing as too much business.

Nick Josling - Co-founder - BPP

Ashley helped us deliver exactly what he promised – a lead generation system for landlord acquisition. He’s a strategic marketer who thinks through all elements of the sales and marketing process and most importantly provides easy to follow advice that delivers results for clients.

Bharvin Thakler - Director - Venture Residential (3 branch chain in Bedforshire)

Before working with Ashley, our new landlords came mainly from word of mouth and referrals but we weren't getting enough of them. We now have a complete HMO landlord acquisition system to grow Urban to where we want it to be.

Lee Dumbarton - Founder - UrbanShare (SW London)

Most letting agencies struggle to generate landlord leads but Ashley has actually created the opposite problem for us. We have so many leads, we often have to turn off our marketing so the team can focus on operations. There can be a thing as too much business.

Nick Josling - Co-founder - BPP

Ashley helped us deliver exactly what he promised – a lead generation system for landlord acquisition. He’s a strategic marketer who thinks through all elements of the sales and marketing process and most importantly provides easy to follow advice that delivers results for clients.

Bharvin Thakler - Director - Venture Residential (3 branch chain in Bedforshire)

Before working with Ashley, our new landlords came mainly from word of mouth and referrals but we weren't getting enough of them. We now have a complete HMO landlord acquisition system to grow Urban to where we want it to be.

Lee Dumbarton - Founder - UrbanShare (SW London)

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